Performance marketing Automation and CRM Growth operations Custom business tools
Traffic is only the beginning. Growth is a system.
For e-commerce, lead generation and affiliate businesses: we run media, funnels, CRM and automation as one system and build the custom tools that are missing.
Advertising budgets managed directly since 2018, across several channels and markets.
SalesBooster in three figures
Operating since
2018
Media buying and performance marketing.
Markets
IT · EU · USA
Italy, Europe, the United States and international markets.
Affiliate / E-commerce / Lead generation / Paid media / CRM / Tracking / Automation / Operations / Custom tools
Value is lost after the click.
Five points to check before you raise the budget.
(Funnel)
Slow landing pages and confusing paths: people ready to buy or get in touch leave before they do.
(Tracking)
Half-measured conversions: decisions rest on partial data and reward the wrong channel.
(CRM)
Leads without direction: data sits in different places and nobody knows whose lead it is.
(Follow-up)
Slow replies and missed call-backs: opportunities go cold before the sale.
(Margins)
Costs, returns and margins nobody reads: budget goes into products and channels that lose money.
TotalWith a system like this, more traffic raises costs before it raises sales.
Three systems. One direction.
We design acquisition, conversion and operating capacity as one piece of work, with the same sales and margin targets.
-
Traffic System
Buying attention with judgement.
Meta, Google, TikTok, native, feeds, creative and budget. We decide how much to spend and when to scale based on margins, operating capacity and commercial goals.
Account structure / Budget governance / Creative testing / Feeds and catalogue / Multichannel scaling
-
Revenue System
Turning the click into a sale.
Landing pages, e-commerce flows, lead quality, CRM, follow-up, checkout and retention. When the path converts better, all the traffic you already pay for earns more.
Funnels and landing pages / CRM and pipeline / Follow-up / Checkout and lead path / Conversion rate
-
Operations System
Making growth hold.
Automation, dashboards, forecasting, procedures, ownership and decision rhythm. If the team cannot handle the new volume, the extra sales turn into delays and mistakes.
Workflows and routing / Make · Zapier · n8n / KPI dashboards / Forecasting / Operating procedures
One Shopify store. 36 months, verified data.
Net sales
€4.3M+
36 months · aggregated and verified data
- Orders
- 24,091
- Growth
- +499%
- First quarter vs latest closed quarter.
We use a lever when it removes a measurable constraint.
Channels and tools change; the direction stays one.
- Meta AdsCreative testing · budget · scalingTraffic
- Google AdsSearch · Shopping · existing demandTraffic
- TikTok / NativeDiscovery · volume · new sourcesTraffic
- Funnel / LandingCRO · checkout · lead pathRevenue
- CRM / AutomationRouting · follow-up · workflowOperations
- Growth OpsKPIs · forecasting · proceduresOperations
- Custom toolsDashboards · integrations · AI agentsTools
We build the tools off-the-shelf software does not offer.
Dashboards, CRM extensions, integrations, automations and AI agents designed around how your company works. We start from the process: what repeats, where data gets lost, which decisions arrive late.
| Tool | What it does | What changes |
|---|---|---|
| Decision dashboards | Marketing, sales and margin KPIs in one view that updates itself. | You decide on yesterday’s numbers without waiting for the month-end report. |
| CRM extensions and routing | Leads assigned, follow-ups and alerts without manual hand-offs. | Every lead has an owner and a call-back deadline. |
| AI agents for operations | Classification, replies, checks and reports inside existing workflows. | Less repetitive work, the same controls. |
| Internal tools | Quoting tools, configurators and lightweight back-office apps built on your rules. | One place for processes scattered across spreadsheets, chats and email. |
| Integrations and data | Ads, e-commerce, CRM and back-office systems that talk to each other. | One version of the numbers. |
Each tool starts from a measured problem. We hand it over documented and ready for your team.
Talk us through your processBefore the reports, I bought traffic.
I started by buying traffic: affiliate, e-commerce and lead generation, in Italy and in international markets. Models where every euro spent had to find an economic reason, and quickly.
That is where I learned that campaigns are rarely the problem. Value is lost after the click: in a slow funnel, in a CRM without rules, in a follow-up that comes too late, in margins nobody reads.
That is why SalesBooster looks beyond CTR and CPM: sales, margins, decision speed and the company’s real capacity to sustain growth. When it is needed, we also build the tools to do it.
We work with a few companies at a time. We read the numbers first; if there is no real lever, we say so.
Francesco ValituttoFounder · SalesBooster
“Traffic is a cost until the system knows how to convert it.”
- Since
- 2018, media buying and performance
- Models
- Affiliate · e-commerce · lead generation
- Markets
- Italy · Europe · USA · international
- Today
- Performance, automation, operations, custom tools
Numbers come before fees.
Every proposal starts from the company’s margins, history, offer, tracking and processes. That is why we don’t sell standard packages.
It makes sense when
- There is a history of sales or leads.
- Margins are readable.
- There is willingness to change the funnel, CRM or processes.
- The team wants decisions based on numbers.
Probably not when
- All you need is “a few campaigns”.
- Margins are unknown.
- Funnel, CRM and follow-up cannot be touched.
- Promises are wanted before data.
If the numbers show no real lever, we say so straight away.
Request the assessmentQuestions before we start.
Straight answers on scope, numbers and how we work.
Do you only run ad campaigns?
No. Campaigns are one lever; funnels, CRM, tracking, automation and processes come in when they affect the result.
How do you tell whether a project has potential?
We read margins, history, budget, offer, tracking, operating capacity and bottlenecks to find a lever: a change that moves sales or margins in a way we can measure.
Do you also work on automation and CRM?
Yes: workflows, routing, alerts and follow-up. That is where a lead you have already paid for gets called back in time or gets lost.
Do you also build custom tools?
Yes: dashboards, integrations, CRM extensions, automations and AI agents, when an off-the-shelf tool cannot carry the process. We analyse the workflow first, then decide whether to configure or build.
E-commerce or lead generation?
Both, plus affiliate and performance models in Italy, Europe, the USA and other markets.
Where does the analysis start?
From economics, history, tracking, funnel, CRM and operating capacity. First we find where value is lost, then we choose the levers.
Is there a minimum budget?
There must be enough history or budget to produce useful data. The threshold depends on the model, margins and learning speed.
What happens after the form?
We assess context, numbers and goals. If the project has potential we set up a working call; if not, we say so, without pointless calls.
Request a growth system assessment.
Three steps: the business, the numbers, your contact details. From your answers we work out what holds growth back and whether there is a lever to work on. If there is, we set up a working call; if not, we tell you.
Step 1 of 3The business
Summary